STRATEGI BRANDING SEBAGAI UPAYA PENGEMBANGAN PRODUK KREATIF BOLU BAYAM SUBAMIA (BOBAMIA) DI DESA SUBAMIA, TABANAN-BALI

Abstract

Desa Subamia terdapat di Kecamatan Tabanan, Kabupaten Tabanan. Daun bayam menjadi potensi besar yang dimiliki Desa Subamia apabila dapat dioptimalkan dalam pengelolaannya. Pengelolaan daun bayam dapat digunakan produk kreatif seperti bolu. Kuliah Kerja Nyata (KKN) periode 2019-2020 memiliki rumusan masalah mengetahui peran logo, packaging, video toturial, brosur dan media sosial dalam proses branding. Tujuan branding ini memperkenalkan bolu bayam subamia ke kalangan masyarakat. Dan memberikan ciri lain tentunya dalam usaha bolu. Metode yang digunakan dalam laporan KKN ini yaitu wawancara, sosialisasi, evaluasi. Output yang diberikan ke desa berupa logo, packaging, video toturial, brosur, dan akun media sosial. Adanya media sosial tentunya membantu UMKM dalam membranding produk BobaMia tersebut dengan baik. Rencana lanjutan yang kami harapkan yaitu produk BobaMia ini dapat dikelola dalam meningkatkan UMKM di Desa Subamia. Selain itu, BobaMia dapat dikembangkan secara terus berkembang dan dikenal wisatawan baik lokal maupun mancanegara. Kata kunci: Desa Subamia, Branding, BobaMia, UMKM, Media Sosial ABSTRACT There are in Kecamatan Tabanan Subamia Village, Tabanan. The leaf of spinach into great potential owned Village Subamia when can be optimized regional. The management of the leaf of spinach can be used as creative products sponge. College work real (KKN) for the period of 2019-2020 having the formulation of a problem know what part logo, packaging, toturial video, brochures and social media in the process of branding. The purpose of this branding sponge introduce spinach subamia to the community. And give another feature of course sponge in an effort to. The methodology that was used in the report KKN this is the interview, socialization, evaluation. An output that is given to the village in the form of a logo, packaging, toturial video, brochures, and social media accounts. Has interested the use of social media as a means of creative product development sponge spinach subamia (BobaMia) through instagram, spinach subamia sponge viewable by anyone and wherever. What we hope to do advanced plan BobaMia product this can be managed in improving UMKM in subamia village. In addition, developed in BobaMia can continue to grow and known local as well as foreign tourists. Keywords: Village Subamia, Branding, BobaMia, UMKM, Social Media