Expanding health insurance scheme in the informal sector in Nigeria: awareness as a potential demand-side tool

Abstract

INTRODUCTION: the implementation and expansion of a health insurance scheme in the informal sector, particularly in developing countries, is a challenge. With the aid of an innovative Information-Education and Communication model, titled ''Understanding the concept of health insurance: An innovative social marketing tool'', an assessment of the awareness and perception of the scheme among market women was carried out. METHODS:

Keywords

• awareness
• health insurance
• informal sector
• innovative concept
• market women
• stakeholders