INTEGRASI SUPPLY CHAIN DAN DAMPAKNYA TERHADAP PERFORMA PERUSAHAAN: SURVEI PADA PERUSAHAAN PENYEDIA JASA MAKANAN DI SURAKARTA

Abstract

This research is aimed to respond that competition in industries is not only the emulation among company but absolutely supply chain. It is expected to give some benefits information for some companies to decide the most effective integration method to serve the suppliers and customers. By having the best approach of the supplier and customer facing, the company is expected to be more competitive and to have better performance and competence. This study is designed deeply to describe the patterns of the supply chain integration (direction and degree) on the company and to know the influence of the implementation of the supply chain integration on the company performance. The population of this research is taken from the services industries in Surakarta by a purposive sampling. The data will be analyzed with descriptive analysis and Mann-Whitney test. They are found that the companies have tree major supply chain integration patterns such as inward, consumer and periphery facing. The result also shows the significant effect of supply chain integration on the company performance

Keywords

• Supply chain integration, Pattern, Performance