NETWORK STRUCTURES DEVELOPMENT: FROM DOMESTIC MARKETS TO NETWORK PLATFORM

Abstract

The article is devoted to the study of the development of network structures, causes, forms and trends. The work highlights the directions of interaction of organizations that are part of the network structure, defines the principles of the network, formulates the principles of intra-network interactions. We determined the characteristics of marketing of various types of organizations and escribed the effects of network platforms. We made conclusions about the further direction of platform development and the change in the type of management of organizations as elements of network structures.

Keywords

• сетевая структура
• сетевые организации
• внутрисетевые взаимодействия
• кластеры
• виртуальные организации
• платформы
• экспоненциальный рост
• стратегия развития