Present a business and social capital implementation pattern for start-ups

Abstract

The main purpose of this research is to provide a model for implementing social commerce with regard to role of social capital among the Startups. The present research is a developmental and applied objective and is qualitatively based on the nature of the research. The statistical society is the social commerce community. Experts were identified by purposeful sampling and snowflake sampling, which, according to the adequacy of the data, were interviewed in total with 20 experts. The method of analysis and analysis was based on a systematic approach to data theory. The data were collected through a deep interview. The results show that changing the business environment as a causal condition is a key phenomenon, including the implementation of social commerce, the conditions of the field including the categories of business culture and legal gaps; the intervening conditions include the Behavioral gaps and social capital and business resource conditions, strategies have also identified the reliability of online markets and the development of technical infrastructure, and ultimately the consequences of this study have been to enhance business ease and improve sales performance.

Keywords

• social commerce
• social capital
• legal gaps
• behavioral gaps
• startups