Korzyści z wprowadzenia zasad społecznej odpowiedzialności biznesu w przedsiębiorstwie

Abstract

The corporate social responsibility – a completely new idea until quite recently – becomesmore and more indispensable in the company strategy. It is so because nowadays CSR isassociated with a series of benefits.The paper presents the very idea of social responsibility of business company as well asthe definition of stakeholders. It also shows profits from the using the CSR programs ina company. The last part of the paper presents results of the research that confirms CSR is notjust a philanthropic activity but also a factor that brings benefits to the company and its localcommunity

Keywords

• społeczna odpowiedzialność
• biznes