i-Perception (May 2017)

Synesthesia and the McCollough Effect

  • V. S. Ramachandran,
  • Zeve Marcus

DOI
https://doi.org/10.1177/2041669517711718
Journal volume & issue
Vol. 8

Abstract

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Synesthetes, who see printed black letters and numbers as being colored, are thought to have enhanced cross-activation between brain modules for color and form. Since the McCollough effect also results from oriented contours (i.e., form) evoking specific colors, we conjectured that synesthetes may experience an enhanced McCollough effect, and find that this is indeed true.