OK, Boomer: New Users, Different Platforms, New Challenges

Luis M. Romero-Rodríguez; Santiago Tejedor; Inmaculada Berlanga

doi:10.17645/mac.v10i1.5050

Media and Communication (Feb 2022)

OK, Boomer: New Users, Different Platforms, New Challenges

Luis M. Romero-Rodríguez,
Santiago Tejedor,
Inmaculada Berlanga

Affiliations

Luis M. Romero-Rodríguez: Department of Communication Sciences and Sociology, Rey Juan Carlos University, Spain / ESAI Business School, Espiritu Santo University, Ecuador
Santiago Tejedor: Department of Journalism and Communication Sciences, Autonomous University of Barcelona, Spain
Inmaculada Berlanga: Faculty of Business and Communication, International University of La Rioja, Spain

DOI: https://doi.org/10.17645/mac.v10i1.5050
Journal volume & issue: Vol. 10, no. 1
pp. 120 – 123

Abstract

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The popularization of new interaction spaces brings new narratives and social phenomena that merit attention from the scientific community. Based on the existing literature on the new challenges facing the communication discipline with these emerging narratives, this editorial summarizes the empirical and theoretical contributions of the thematic issue entitled “New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations.” The authors emphasize that the studies selected for this thematic issue explore the innovative features and opportunities of the emerging scenarios and offer a cautionary account of their structural problems and the urgency of a new media literacy.

Published in Media and Communication

ISSN: 2183-2439 (Online)
Publisher: Cogitatio
Country of publisher: Portugal
LCC subjects: Language and Literature: Philology. Linguistics: Communication. Mass media
Website: http://www.cogitatiopress.com/mediaandcommunication

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