A REVIEW OF RESEARCH ON CHINA’S IMAGE ON NEW MEDIA

Abstract

The research on China’s image on new media is facing a sharp contrast both at home and abroad. A few studies are from foreign scholars, but the majority is done by Chinese scholars. Compared with international studies on China’s image on new media, the domestic studies outperform them in both a macroscopic way and in case analysis. Chinese scholars mainly adopt content analysis as the research method, concentrating on the fields of journalism and communication science. As for the research issues, they focus on investigations of comprehensive topics, as well as some special discussions on single issues. In terms of image dimensions, the multi-dimensional interpretation of China’s image on new media accounts for the most, while specific analysis of China’s image in a single dimension has also begun to appear. Concerning platform distribution, domestic and foreign social networking sites are the main platforms for the study of China’s image. In terms of the shaping agents, there is more literature on “other-shaping” than “self-shaping”. The agents of “other-shaping” are mainstream media in European and American countries. “Self-shaping” is achieved by the official domestic media for publicity. At present, there are still problems in the research of China’s image on new media with research methods, research dimensions, and image modeling. Keywords: new media, China’s image research, the status quo, problems.

Keywords

• new media
• china’s image research
• the status quo
• problems
• новые сми
• исследование имиджа китая
• статус-кво
• проблемы