Housing decision: the choice between location, house and neighbourhood among malaysian generations

Abstract

Literatures on property development evidence demographics and population as one of the main factors influence property development process. Demographic changes would affect the economic and the property market thus contributes to dramatic change that affects the generations. The differences of attitudes and values between generations resulted diversification of housing decisions and the choice made. The generations are the population categorised by the age cohort; namely The Baby Boomers, Generation X (Gen- X), Generation Y (Gen-Y) and Generation Z (Gen-Z). The aim of this study is to provide an in-depth overview on housing decisions of choices made between location, house and neighbourhood among Malaysian generations. This study employs mixed methods approaches with Selangor, Malaysia as case study. The data were analysed using the Pair-wise and Analytic Hierarchy Process (AHP). The analysis reveals the Malaysian generations’ housing choices as; (1) House; (2) Location and; (3) Neighbourhood. The findings show similarities and differences of housing decision by generations on the choices between location, house and neighbourhood. The findings is significant in providing better understanding to the actors of property development on the main housing choice attraction factors of the generations which useful for better housing provisions.