Mass media as a factor of formation of the Russian political identity in modern conditions

Abstract

In article such technologies of the hidden management by mass consciousness in a context of formation of political identity of the Russian citizens are considered: political mythology, horror‑ management, building a positive image of the policy through the images – the mediators, the spiral of silence, a hidden comparison. Features are shown, to possibility of use of technologies of the hidden management by mass consciousness for creation of political preferences at the population Thus such management in information space in modern conditions is based on system of ideas, values, ideals.

Keywords

• Mass media
• Russian political identity in modern conditions