Effects of Lighting Direction on the Impression of Faces and Objects and the Role of Gaze Direction in the Impression-Forming

Abstract

We examined whether lighting direction, left or right, has an influence on the impression of faces and objects, and the role of gaze direction in the impression-forming. In the first experiment, we examined how lighting directions influenced the impression of faces and objects. On each trial, a pair of faces or objects was presented on top of each other. Left side was brighter in one and right side was brighter in the other. The participants were asked to answer which face or object was more preferable. The results showed that the participants preferred left-brighter faces and objects significantly more frequently than right-brighter stimuli (p < .05, chi-square test). The effect was especially strong in the upright faces. The results suggested that faces and objects give better impressions when they are lit from the left. In the second experiment, we examined whether eye-movement would play a role in our preference for left-brighter faces and objects. We recorded eye-movements of the participants while doing the same task as the first experiment. The results showed that the participants' preference for left-brighter faces were stronger when the participant started viewing from the left. The gaze direction may modulate our impression-formation (Shimojo et al. 2003).