Is there a Link between Sustainability, Perception and Buying Decision at the Point of Sale?

Abstract

If retailers and brand manufacturers of food succeed in presenting their products at the point of sale, quickly generating a high level of attention, the likelihood of a purchase is significantly increased. Particularly, in recent years, they have been relying on the megatrend of sustainability. The importance of sustainable food has grown accordingly. Hence, an increasing number of manufacturers are challenged to communicate the sustainability of their products via packaging and displays at the point of sale.

Keywords

• consumer behaviour
• eye-tracking
• sustainability
• visual merchandising
• visual attention
• m31
• m37