Sports Diplomacy and Gender: Equal Opportunities for Women in Czech Basketball

Abstract

The article focuses on the role of equal opportunities and gender in the sports environment, examining their impacts on the creation and functioning of sports diplomacy. Subsequently, in the form of a case study it first concentrates on the Czech sports environment and women’s representation in international and national sports federations. In the final part, it examines the basketball environment and analyses its individual structures. Women are not sufficiently represented as coaches, referees or officials. Several main challenges are mentioned: the perception of sport as a predominantly male phenomenon, the overall society setting fixed on traditional perceptions of the role of women and men in the Czech Republic, a small number of suitable female sports models, the time-consuming character of the activities, gender stereotypes at work, the absence of suitable conditions for reconciling family and work life and the low self-confidence of female candidates. The article concludes that the Czech sports environment (including basketball) is markedly masculine, and women face a number of barriers, which in practice are reflected in the Czech Republic’s representation in international sport organisations and the way in which sports diplomacy is used as a foreign policy tool.

Keywords

• equal opportunities
• sport
• sports diplomacy
• soft power
• basketball