Commercialiser la mort : les stratégies marketing du fast-food américain Heart Attack Grill et leurs visées

Abstract

This article is a study of the marketing strategies of the Heart Attack Grill and their objectives, from a sociolinguistic angle, based on a written and oral corpus in English as well as on extralinguistic elements. The strategies are based on the theme of the hospital world and on a parody advertisement. The objectives are analysed via two interviews with the founder of the fast-food restaurant.

Keywords

• death
• Heart Attack Grill
• marketing strategies
• objectives
• sociolinguistics