Organizacija (Dec 2015)
Coopetition Effect Determinants: Competitor’s Size, Geographical Scope, Market and Technological Positions
Abstract
Background and Goal: The article is aimed at conducting an empirical analysis of the value and significance of coopetitors’ attributes thanks to which coopetition, which is a combination of cooperation and competition between competitors, generates a substantial corporate profit. Four major competitors’ attributes have been analysed: its size, geographical scope, market and technological position. The research also includes the Porter’s value chain.
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