From Movie to Narrative Universe: Transmedia Storytelling of Zootopia Film IP

Abstract

In the context of the ongoing development of multimedia convergence, cross-media storytelling has become an indispensable part of the film and television industry. Many film IPs have adopted the production mode of cross-media narrative, which not only significantly enhances their popularity but also greatly strengthens audience participation and loyalty. Disney's animated film Zootopia combines film IP with theme parks, spin-offs, games and other media. The IP has successfully expanded its story world through collaborative narrative across multiple media, providing a richer and more diverse story experience for the audience. Therefore, based on the concept of transmedia narrative, this paper focuses on analyzing the film IP of Crazy Animal City and its characteristics and analyses the strategy of transmedia narrative expansion of this IP in terms of content, audience, and science and technology, intending to explore the practical significance of the transmedia narrative of the film IP. This analysis contributes to understanding the use of transmedia narratives in today's film and television industry. It emphasizes the importance of exploring new narrative approaches and media integration strategies. In addition, it provides valuable insights and references for future film intellectual property.