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Matkailututkimus
(May 2014)
A value co-creation perspective on Customer-Based Brand Equity model for tourism destinations – A case from Sweden
Tatiana Chekalina,
Matthias Fuchs,
Maria Lexhagen
Affiliations
Tatiana Chekalina
Matthias Fuchs
Maria Lexhagen
Journal volume & issue
Vol. 10, no. 1
Abstract
Read online
-
Keywords
matkailu
matkailukohteet
asiakaslähtöisyys
brändäys
Ruotsi
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