Identifying Components of Organizational Innovation in Dairy Cooperatives by the Use Fuzzy Delphi Technique

Abstract

The dairy industry in Iran is one of the most important markets with high diversity of innovation, as well as the scientific advancements in this highly competitive and full of turbulence environment,So for each company to enter the dairy market and its continuous longevity, it is necessary to develop a series of indicators such as innovation identifying opportunities and threats of the company, innovation in customer satisfaction, risk management, innovation in product presentation, service and product quality, flexibility ability to structure and refine processes and organize and enhance the productivity of human resources, business intelligence, innovation in the market and the analysis of the status of competitors, in order to easily adapt to environmental changes.Certainly identifying the dimensions and components of organizational innovation in these companies can be a guarantee for the fulfillment of the above cases. For this purpose, in this research, for identifying the dimensions and components of organizational innovation in active dairy cooperative companies with using a qualitative method based on library studies and the predecessor of the research and survey of experts, through the provision and distribution of a questionnaire and performing a fuzzy Delphi test, 32 components Organizational innovation was identified. After completing the phase of fuzzy Delphi, 23 components were selected which earned a score above 7.71, and ranked in four dimensions of product innovation, administrative innovation, process innovation, and marketing innovation. Finally, the status of the components of the research variables was verified aspect of being normal, using the Kolmogorov-Smirnov test.

Keywords

• innovation
• organization innovational
• fuzzy delpy