Agricultural Intelligent Knowledge Services to Enable Rural Revitalization: Internal Mechanism and Dilemma Relief

Abstract

[Purpose/Significance] This study aims to complement the shortcomings existing in the current research, such as the limited research on the micro-level of enabling rural revitalization and the unclear impact of knowledge services on rural revitalization, in order to strengthen the understanding of the mechanism and path of enabling rural revitalization by agricultural intelligent knowledge services, and to provide theoretical reference and practical solutions for better enabling rural revitalization by the knowledge services and better developing agricultural intelligent knowledge services. [Method/Process] This paper first reviews the literature to understand the current research status of enabling rural revitalization and knowledge services affecting rural revitalization, and then determines the research focus. Based on the three perspectives of data, application and service, this paper explores the enabling basis of agricultural intelligent knowledge services, analyzes the enabling mechanism from the three aspects of agricultural production, farmer life and rural governance, clarifies the necessity and possibility of agricultural intelligent knowledge services enabling rural revitalization, and constructs the internal mechanism of the knowledge services enabling rural revitalization. Moreover, the predicament of agricultural intelligent knowledge services enabling rural revitalization is analyzed from the internal and external aspects, and the performance and impact of these dilemmas are analyzed. Finally, according to the analysis results, the optimization path is proposed from the three dimensions of enabling demand, scene and effect to alleviate the problem. [Results/Conclusions] Agricultural knowledge services have entered the intelligent stage, presenting the characteristics of intelligence, personalization and precision, and have established a good foundation for enabling rural revitalization in terms of data, application and service. By enabling the development of new production modes, the transformation of farmers' multiple identities, and the equal participation of multiple subjects in governance, digital intelligence momentum will be injected into the comprehensive promotion of rural revitalization. However, from the internal perspective of agricultural intelligent knowledge services, there are some shortcomings such as obvious user group bias and the lack of service content. From the external point of view of the knowledge services, there are the challenges of unbalanced infrastructure and low user literacy. These deficiencies and challenges limit the enabling role of agricultural intelligent knowledge services in rural revitalization, which will limit the maximum play of the enabling effects. Accordingly, this paper provides the corresponding solution. First, in-depth research could be carried out on rural revitalization stakeholders and strategic content to clarify the empowerment needs. Second, integrated service platform could be built to integrate and empower scenarios. Third, the promotion model could be constructed to enhance the enabling effect to alleviate the empowerment dilemma.

Keywords

• intelligent knowledge service|rural revitalization|artificial intelligence|internal mechanism|information literacy