Assessment of Successful Drivers of Crowdfunding Projects Based on Visual Analogue Scale Matrix for Criteria Weighting Method

Abstract

When investing in crowdfunding projects, every investor has some difficulties in selecting the right one. The most important issue is choosing criteria that show the value of the specific project. The aim of this study was to determine which of the criteria are the most important for investors when selecting various crowdfunding projects to fund. A visual analogue scale matrix for criteria weighting (VASMA weighting) methodology was used to determine the main criteria that affect investors’ decisions to invest. The VASMA methodology can capture both objective and subjective parts of criteria weighting. In addition, the risk factor was considered a success driver of crowdfunding projects. The main findings reveal that the criteria of the three risk groups have the highest weights of the VASMA weighting methodology. In this research, only investor preferences were chosen and analyzed for successful crowdfunding project investment. The VASMA weighting methodology’s criteria ranking might help investors select the most exciting crowdfunding project to fund.

Keywords

• crowdfunding
• crowdfunding campaign
• criteria weighting
• VASMA weighting
• funding
• success drivers