Relationship between Social Media, Organizational Support, Subjective Norms and Perceived Behavioral Control to Form Entrepreneurial Intention

Abstract

Entrepreneurship is the key to innovation and economic growth, both for developed industrial countries and developing countries. Currently, in Indonesia there is growing awareness of the importance of the role of entrepreneurship in national development. On the other hand, advances in information technology, especially the internet, have made it possible for many people to connect to virtual communities in a network without borders. The main purpose of this research is to test research a model that forms Entrepreneurial Intention. Based on the survey method and purposive random sampling as a sampling technique, a research model testing using structural equation modelling proves that Social Media Usage has a positive and significant effect on Subjective Norms, but has no effect on Entrepreneurial Intention; while the Organizational Support has a positive and significant effect on Subjective Norms and Perceived Behavioral Control. Then, Subjective Norm and Perceived Behavioral Control have a positive and significant effect on Entrepreneurial Intention.

Keywords

• entrepreneurship
• social media
• organizational support
• subjective norms
• perceived behavioral control