Marketing approach to specific forms of tourism in the context of revitalization of undeveloped areas in eastern Serbia

Abstract

The aim of this work is to research, analyze and realistically assess the possibilities and opportunities of marketing and similar tools and resources in order to record certain changes in tourist demand, with an emphasis on undeveloped areas of eastern Serbia. Marketing is given a crucial, strategic role, especially in the part of highlighting current trends in the tourism market, creating a sustainable and decent concept of marketing mix, finding effective marketing communications, branding destinations, etc. Mass tourism is no longer in the trend. People intensively want to stay in ecologically pure nature, attractive, exciting spaces, to experience the authentic emotions of new spheres of tourism, are ready for higher costs, looking for elements of adventure, excitement, to experience ethno tourism in the countryside, go to the wine roads, actively participate in an unusual local event, etc. New trends analyze spheres such as active holidays, alternative, adventurous tourism, staying in nature, new challenges. There will be an accent on underdeveloped areas in Branicevo, Borski, Zajecar and Pirot.

Keywords

• Marketing
• Specific forms of tourism
• Active holidays
• Eastern Serbia