Interview

Abstract

Daniel “Danny” Kleinman is recognised as one of advertising’s most established directors. After directing his first music video in 1983, Kleinman pioneered the use of many special effects in post-production. In all, he directed more than 100 videos in the 1980s for artists such as ZZ Top, Fleetwood Mac, Prince, and Madonna. From the 1990s he has directed commercials for clients such as Guinness, X-Box, Chrysler, Johnnie Walker, Sony and Audi. His skills in directing comedy and dialogue led to award-winning work for Boddingtons, John Smiths, Super Noodles, Durex and John West, and he has won multiple awards at Cannes, D&AD, the New York One Show, British Arrows, Clio, Creative Circle, and the Midsummer Awards amongst others. Since 1995, Kleinman has created eight title sequences for the James Bond films.