MODELING THE PROCESSES OF DEVELOPMENT OF THE DOMESTIC MARKET OF TOURIST SERVICES AND HOSPITALITY

Abstract

The study is devoted to the issue of modeling the processes of development of domestic market of tourist services and hospitality. Accordingly, the purpose of the study is to model the development of domestic market for tourism services and hospitality. During the study, the authors concluded that under current conditions of competitiveness of tourist regions of Ukraine on a global scale is directly related to the mechanism of cluster management of tourism development, including domestic. The authors established that the subjects of cluster policy are legislative and executive bodies of state and/or local authorities, which in the process of its implementation interact with each other and with business associations, manufacturing enterprises, educational, scientific and financial institutions, transport and logistics companies, service organizations, etc. Methodology. The theoretical basis of the study were the fundamental principles of economics, approaches to the general and special methods of scientific knowledge, scientific achievements of domestic and foreign scientists on modeling the development of tourism and hospitality. When modeling the processes of development of domestic market of tourist services and hospitality, methods of analysis of economic dynamics, structural and functional analysis, scientific abstraction, as well as the graphical method, econometric methods of linear regression and other methods of economic and mathematical modeling were used. The results and value of the research are to develop an author's model of development of the domestic market of tourism and hospitality of Ukraine, the essence of which is to use a cluster approach. In the mechanism of cluster management of the domestic tourism market it is important to determine the means and methods of targeted state influence, including levers of influence of local authorities, in order to effectively develop the cluster system of tourist destinations in Ukraine. The proposed mechanism is the basis for the implementation of cluster policy as a system of relations between the state and economic entities to improve the competitiveness of the national tourist product through the formation and development of tourism and hospitality clusters. The authors have improved the scientific and practical approach to clustering, which is based on the construction of a cluster model of the domestic market of tourist services of Ukraine, which provides an effective state policy of development of individual tourist clusters and the domestic market of tourist services as a whole.