Вестник Северо-Кавказского федерального университета (Feb 2024)
Experience management in tourism and hospitality: creative projects and professions of the future
Abstract
Introduction. The article examines the priorities of creating and selling tourism products of a fundamentally new and progressive format, the content of which is closely related to the use of various tools for managing emotions and travel experience among their consumers.Goal The study substantiates the role of creative projects and professions of the future in managing the impressions and satisfaction of tourists and increasing the competitive advantages of tourism enterprises.Materials and methods. The research was carried out using dialectical and inductive methods, based on systemic and process approaches, as well as through content analysis and synthesis of scientific, official and periodical information in Russian and English.Results and discussion. The results of the content analysis of domestic and foreign approaches in the field of managing the impressions of consumers of tourism products showed certain differences in the methods and depth of influence on the emotions of tourists in Russian and international practice. The scope of application of the results obtained during the study lies in the field of corporate management of tourism enterprises, in particular, the management of their human resources and product management, and also affects the general directions of strategic development of the tourism and hospitality industry.Conclusion. It is concluded that one of the main drivers of growth of the tourism market in the future will be the emergence of a large number of diverse professions of the future and personalized tourism products and services, due to which it will be possible to purposefully create unique impressions among tourism clients and significantly increase their loyalty to the manufacturer.
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