Exploring the transformative power of blended learning for Business English majors in China (2012–2022) – A bibliometric voyage

Abstract

This paper thoroughly examines the time distribution, author collaboration, research institutions, research hotspots, theme clustering, and research changes and trends based on 345 CNKI literatures in the field of blended learning for Business English majors in China from 2012 to 2022. It reveals that: Research on blended learning for Business English majors in China from 2012 to 2022 can be divided into Steady Start Stage (2012–2017), Rapid Growth Stage (2018–2020) and Stable Development Stage (2021–2022). High-frequency keywords such as blended teaching mode, MOOC, flipped classroom, SPOC, etc. are hotspots of current scholars' attention. The themes of research on blended learning of business English majors in China mainly include Teaching Reform of Business English Majors, Exploration of Blended Teaching Mode and Design, and Application of Internet Teaching Platform. “Teaching Reform”, “Online and Offline”, “Application of Smart Platform” are the current research frontier issues in the development of blended learning for Business English majors in China. In general, China's research on blended learning for business English majors has achieved fruitful results under China's policies. Future research should concentrate on the construction of a technology environment for blended learning between learners, a variety of intelligent learning tools and mobile devices, and should be steadily bolstered in the field of blended learning for business English majors, particularly in practical application, effectiveness analysis, distance education, training and continuing education, innovation education, etc.

Keywords

• Bibliometric analysis
• Business English majors
• Blended learning
• Literature review
• Vosviewer