Can Companies Achieve Their Quality Goals Using the Right Strategies?

Abstract

In the face of increased market competition due to the globalization of the economy and rapid innovation, organizations need to find new ways to maintain their market position and gain new markets. Among the various strategies that organizations can use to achieve this goal, such as marketing strategies, pricing, promotion, etc., are quality strategies. The authors of this paper wanted to exemplify how the implementation of a well-chosen quality strategy determined significant results in the activity of the analyzed company.

Keywords

• quality strategy
• customer satisfaction
• quality management
• efficiency