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Frontiers in Psychology
(Feb 2024)
Editorial: Towards an emerging science of customer loyalty to retail stores: explanation, drivers, and frameworks
Arturo Z. Vasquez-Párraga,
Miguel A. Sahagún,
Fabio Musso
Affiliations
Arturo Z. Vasquez-Párraga
Department of Marketing, University of Texas Rio Grande Valley, Edinburg, TX, United States
Miguel A. Sahagún
High Point University, High Point, NC, United States
Fabio Musso
Carlo Bo University of Urbino, Urbino, Italy
DOI
https://doi.org/10.3389/fpsyg.2024.1365333
Journal volume & issue
Vol. 15
Abstract
Read online
No abstracts available.
Keywords
explanation of store loyalty
drivers of store loyalty
store loyalty theoretical frameworks
retail stores
customer loyalty
customer satisfaction
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