Application of semiotic models to the analysis of Ecuadorean popular narrative poetry in media formats

Abstract

Sustentation theoretical, logical and methodologic of three semiotic models exposed: the elements and functions of communication Jakobson; Greimas's actantial model; and Eco's worlds: real, reference and possible, applied to the analysis popular narrative poetry in various media formats.

Keywords

• Comunicación
• semiótica
• narrativa popular
• audiovisuales.