Browsing target extraction and spatiotemporal preference mining from the complex virtual trajectories

Abstract

Public Map Service Platforms (PMSPs) aggregate and disseminate the earth observation data. Leveraging spatiotemporal preference patterns derived from browsing targets within complex virtual trajectories on PMSPs aids in constructing user-profiles and comprehending their intentions. However, complex virtual trajectories, characterized by numerous trajectory points and overlapping pyramidal spatial structures, introduce inefficiencies and inaccuracies during browsing target extraction. To mitigate this, we propose an Optimized Spatial Structure Segmentation (OSSS) method that divides complex virtual trajectories into sub-trajectories with simplified spatial structures, enhancing the efficiency of browsing target extraction. Spatiotemporal reconstruction of these sub-trajectories establishes sequences of browsing targets, revealing patterns of interest transitions. Moreover, recognizing the spatial uncertainty inherent in complex virtual trajectories, which results in imprecise matching between browsing targets and spatial features, we introduce a spatial co-occurrence semantic modeling approach. This involves constructing a POI semantic space and introducing a semantic similarity matching method to reduce spatial uncertainty and refine the accuracy of mining spatiotemporal preference patterns. We evaluate these methods using real-world data from Tianditu. Results demonstrate that the OSSS improves extraction efficiency by 3.45 times and accuracy by 18.84%. Additionally, the semantic similarity approach combined with spatial co-occurrence effectively mitigates spatial uncertainty. This research contributes to advancing the intelligence of PMSPs.

Keywords

• Complex virtual trajectory
• Optimal trajectory segmentation
• POI spatial co-occurrence
• Spatiotemporal preference mining
• Public map service platform