MARKET MERCHANDISING IMPROVEMENT MECHANISM OF AGRICULTURAL ENTERPRISE INSIDE AGRICULTURAL HOLDING

Abstract

The implementation mechanism of the commercial and marketing policy of agricultural enterprises-producers is considered in terms of activities inside the agricultural holding. Principal directions of its development and ways of realization are revealed. The recommendations for improving its functioning mechanism under the conditions of high uncertainty of the agricultural products market are offered.

Keywords

• agricultural manufacturer
• agricultural holding
• market merchandising
• implementation mechanism.