Provide an IT and Business Alignment Strategy in the Performance Improvement Model in the Banking System

Abstract

AbstractThis study aims to provide a model for aligning IT and business strategy in order to improve performance in the banking system.This research is based on empirical philosophy and has been done by deductive-inductive method. The present study is a fundamental research in terms of purpose and in terms of data collection method, is among the survey research. Quantitative and qualitative methods have been used in this research, so it is a mixed research. The statistical population of this article includes experienced professors and experts in the management of Bank Mellat. The snowball method was used for sampling. Finally, 11 qualified experts participated in this study. In this research, the meta-combined method has been used to identify the underlying categories of performance management. Also, using interpretive-structural modeling, an alignment model of IT and business strategy to improve banking performance has been presented.IntroductionStrategic alignment is at the heart of strategic management literature, because maintaining such balance with the organization's priorities increases the organization's ability to respond to environmental pressures. Many studies have been conducted on how to create alignment between organizational strategies and information technology, but no scientific research has been conducted specifically in relation to Iran's banking system.Case StudyIn recent years, performance management has been considered as a key activity and an essential factor in the success of the banking system.The present research is aimed at identifying and recognizing the effective factors in aligning the information technology and business strategies in order to improve performance in the Iranian banking system and specifically in Bank Mellat.Materials and MethodsA mixed method approach (which involves the mixing of both quantitative and qualitative research methods) is used in the present study. In the qualitative part of the study, the data was gathered through a meta-synthesis technique. After determining the categories using the meta-synthesis technique, a questionnaire was developed based on Interpretative Structural Modeling (ISM). The statistical population includes experts and experienced managers of Bank Mellat. 11 participants were chosen through applying the snowball sampling method.Discussion and ResultsThe categories and subcategories of the research were identified through coding the texts of the selected internal and external studies and articles and removing the synonymous and frequent items. As a result, the pattern of information technology and business strategies alignment in Iran's banking system was extracted, and then the structures of the desired pattern were tested in relation with the case study (Bank Mellat).The results indicate that the structures constituting the pattern of information technology and business strategies alignment used to improve the performance of the banking system of Iran are as follows:Business strategies, banking processes, information technology strategies, information technology infrastructures, quality of banking services, banking performanceConclusionIn this research, a pattern of information technology and business strategies alignment in line with the performance of Iran's banking system was extracted. The results indicated that information technology and banking business increase the quality of banking services through strategic alignment. Increasing the quality of banking services also leads to the improvement of banking performance.

Keywords

• "alignment"
• " information technology strategy"
• "business strategy"
• "banking performance improvement"
• "banking industry"