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Journal of International Studies
(Mar 2018)
Analysis of the impact of selected determinants on brand value
Katarina Janoskova,
Jana Kliestikova
Affiliations
Katarina Janoskova
Jana Kliestikova
DOI
https://doi.org/10.14254/2071-8330.2018/11-1/11
Journal volume & issue
Vol. 11, no. 1
Abstract
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No abstracts available.
Keywords
brand
brand value
financial indicator
correlation
linear relationship
statistical methods
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