The Implementation of Innovation and the Attitudes of Farmers towards Advisory Services: The Case of Western Macedonia, Greece

Abstract

This paper investigates the implementation of innovation and the advisory needs of farmers in agricultural holdings in Western Macedonia. The research carried out was divided into two parts. Initially, we investigated how the programs under analysis related to innovation in the agricultural sector, specifically with respect to the improvement plans that were implemented in the region. Specifically, parameters such as age, gender, place of residence, and the types and number of investments were examined. The analysis revealed farmers’ characteristics and the types of their investments, in addition to their degrees of adoption of innovation and their attitudes towards innovation. We also tried to clarify the reasons leading farmers toward innovation and the importance of consulting services in their orientation towards innovative ideas.

Keywords

• agricultural knowledge and innovation systems
• productive investments for the modernization of agricultural holdings
• Western Macedonia
• advisory services
• sustainability