Impact of personality traits and product involvement on clothing impulsive buying

Abstract

Most of people are familiar with returning home with products they never intended to buy. Impulsive buying is a specific and broad aspect of consumer lifestyle in different communities. For this reason, Impulsive buying has been subject of study for many researchers. The subject of individual differences in impulse buying, which is a relatively new approach, has created a new enthusiasm in this area. The present study aimed to investigate the impact of individual characteristics on impulsive buying using questionnaire and scenario as the data collection tools. Allameh Tabatabai university students make up the members of population. The sampling method is stratified sampling. The sample size is 376. Structural equation modeling with SMARTPLS software used as the statistical technique. The results show that the personality variables -conscientiousness, agreeableness, neuroticism- affect the general impulsive buying tendency, the general impulsive buying tendency and the product involvement affect clothing impulsive buying tendency and the clothing impulsive buying tendency affects clothing impulsive buying decision.

Keywords

• Consumer behavior
• Impulsive buying
• normative evaluation
• personality
• product involvement