Development and implementation of an online community as a strategy for mixed methods research during a pandemic

Abstract

Plain English summary The COVID-19 pandemic has made it difficult to conduct research in person, but qualitative and quantitative data remain critical for developing research design. To gather and understand vaccine perceptions, opinions, and behaviors in a real time manner, The Virtual Engagement Research Community (VERC) was launched. As of October 2021, the VERC had 72 members who had the opportunity to participate in research events such as surveys, polls, discussion topics, and moderated chats in a private, invitation-only virtual community. The online format offered researchers the opportunity to adapt the types and frequency of engagements, fine-tune the research questions based on community responses and current events, and adjust the analysis and reporting methodology as needed to increase participation and maximize the value of the VERC. The success of the VERC and the lessons learned support the use of online communities to enhance mixed methods research as a valuable strategy for other health researchers.

Keywords

• Online health community
• Qualitative research
• Mixed methods
• Pandemic
• Vaccines