Examining the Effect of Information Resources on Tourism Destination Image The Case Study: Khorramabad Province

Abstract

Researchers believe that information resources have a significant influence on tourism destination image. Accordingly, this research attempts to investigate the influence of information resources on destination image and as a result, travel intention. Data was collected through a questionnaire and was analyzed by structural equation modeling using SPSS 22 and AMOS 18. The statistical population includes all the internal tourists who visited Khorramabad Province during the period of research. A sample of 221 tourists was selected by convenience sampling approach. Reliability was confirmed by Cronbach's Alpha. According to structural analysis, it is determined that information resources of tourists have a significant influence on their cognitive-emotional image. Further, the cognitive image was effective on emotional image. In addition, cognitive-emotional image has significant influence on overall image. Finally, overall image had significant effect on travel intention of tourists.

Keywords

• : tourist
• information source
• destination image
• travel intention
• structural equation modeling