EL PAPEL DE LA MOTIVACIÓN AUTO-DETERMINADA EN EL ENTENDIMIENTO DE ACTITUDES E INTENCIONES HACIA LA COMPRA DE PRODUCTOS ECOLÓGICOS

Abstract

This paper analyzes the degree to which environmental self-determined motivation of individuals contributes to the formation of attitudes towards sustainable behavior. To this end, a theoretical model in which self-determined influences attitudes, and these attitudes influence the behavioral intention to purchase products that are environmentally friendly has been developed. Through an online survey, a sample of 715 individuals was obtained. Structural equation analysis concludes that the self-determined motivation positively and directly influences the attitude towards behaviors that mitigate the effects of climate change, and determines positively and indirectly the frequency with which individuals intend to behave.

Keywords

• Sustainable consumption
• Green attitude
• Intention
• Auto-determinación
• Motivation.