Research on the Operation Mechanism and Optimization Path of Wechat Gig Group

Abstract

The rise of platform economy accelerates the diversification of labor market forms and makes the combination of labor and capital more diversified. Among them, wechat gig group meets the needs of low-end labor market and provides employment opportunities for homogenous low-end labor groups. In actual operation, wechat gig group, as a small urban labor market in the digital economy, has the advantages of transaction costs, the convergence of labor prices, and the gradual transformation of the working relationship between group owners and group members into community embedments. It is found that there are problems in the operation process such as information overload, man-post mismatch, gray level management that reduces the standardization of labor dispatch and information technology application may inhibit the employment of low-end labor, and puts forward optimization paths from community awareness, man-post dynamic optimization, interest perception and other ways to help the harmony of labor-capital relations in the platform economy period.