How do environment and innovativeness affect digital entrepreneurial intention through education? An explanation from the social cognitive career theory

Abstract

The digital entrepreneurial intention has become a psychological phenomenon of interest as the digitalization process is taking place firmly under the advancement of science and technology. Therefore, explaining the mechanism for creating digital entrepreneurial intention is necessary to help build a force of potential entrepreneurs suitable for the new business model. This study applies social cognitive career theory to explore the influence of education on the relationship between subjective perception (self-efficacy, outcome expectation) and digital entrepreneurial intention. This study also expands this theory through innovativeness and entrepreneurship education to explore the formation of students' digital entrepreneurial intention. Data collected from 960 Vietnamese students were analyzed using partial least squares structural equation modeling. The findings reveal that with the impact of universities through educational programs, environmental effects are standardized, and the ability to convert subjective perceptions to digital entrepreneurial intention is also improved. So, this study addresses the limitation of social cognitive career theory when adding intrinsic motivation to individual change and development.

Keywords

• Digital entrepreneurship
• Innovativeness
• Intention
• Entrepreneurial environment
• Education