REGARDING THE CULTURE OF MULTI-ETHNICITY AND COHABITATION IN THE WESTERN BALKANS...

Abstract

The media, an inseparable part of daily life, influences the thoughts, behaviour and attitudes of millions of people through the transmission of cultural images such as music, themes and visuals, has succeeded in reaching the masses with an attractive form of presentation and in a sense, has incorporates - almost immediately in the world of today - universal truths and developments into the lives of individuals with pictures and sounds, reporting on events and people, allowing individuals to internalise the images presented and has become a point of reference in social life. Together with the development of modern technology, media of mass communication and in extension, media channels, have transcended national and cultural boundaries to reach the masses.

Keywords

• West Balkans
• Globalisation
• Ethnicity
• Culture
• Farewell to Rumelia.