PLoS ONE (Jan 2018)

Network approach for decision making under risk-How do we choose among probabilistic options with the same expected value?

  • Wei Pan,
  • Yi-Shin Chen

DOI
https://doi.org/10.1371/journal.pone.0196060
Journal volume & issue
Vol. 13, no. 4
p. e0196060

Abstract

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Conventional decision theory suggests that under risk, people choose option(s) by maximizing the expected utility. However, theories deal ambiguously with different options that have the same expected utility. A network approach is proposed by introducing 'goal' and 'time' factors to reduce the ambiguity in strategies for calculating the time-dependent probability of reaching a goal. As such, a mathematical foundation that explains the irrational behavior of choosing an option with a lower expected utility is revealed, which could imply that humans possess rationality in foresight.