Factors that Determine the Need of the Printing Enterprise in Basic Technological Equipment

Abstract

The question of the efficiency of the use of printing equipment has become especially relevant in the conditions of competition and the general decline of the economy. In this regard, enterprises are interested in accelerating the process of replacing outdated and introducing new equipment and technologies in order to improve the use of fixed production assets and gain profit. The purpose of this article is to systematize the system of factors that shape the printing company’s need for basic technological equipment. A set of such factors has been determined, which can be classified into two groups. The first group includes external factors: the economic policy of the state, scientific and technological progress, competition, demand for products produced using the main technological equipment, and the second group includes internal factors: replacing physically and morally obsolete equipment with equipment, technical re-equipment of production, expansion or reorientation of production to new types of products. In the conditions of the economic downturn, the need for a printing company to work for a specific customer is increasing, whose main requirements include price, quality, and short order production times. Such requirements can be met only by modern types of equipment, as a rule, with the use of digital technologies. Digital printing facilitates the communication process, allows: to create direct contact between the customer and the manufacturer using the network, to reduce circulation without reducing the efficiency of the use of the main technological equipment, to increase the range of products, to shorten the production cycle, operational production (reduction of warehouse stocks, distribution through the network, production on places), direct marketing. A method of calculating the need for equipment for newly established and reconstructed enterprises is also proposed.

Keywords

• polygraphy equipment
• digital printing
• production efficiency
• influencing factors
• productivity
• technical re-equipment
• need for equipment