Differences in Farmers’ Market Patronage among Participants in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC)

Abstract

In the United States, there is a high prevalence of diet-related diseases in low-income communities that lack access to fresh produce. Greater access to local farmers’ markets may affect individual and household intake of fruits and vegetables. However, barriers to farmers’ market access remain. The purpose of this study is to evaluate the differences between participants in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) who regularly shop at farmers’ markets and those who do not. We found that regular farmers’ market shoppers tended to consume on average more fruits and vegetables than WIC participants who did not regularly shop at farmers’ markets. Differences in the importance of various store or market characteristics, barriers to fruit and vegetable consumption, and fruit and vegetable procurement methods were also found.

Keywords

• farmers’ markets
• fruit and vegetable intake
• low-income consumers
• WIC