THE SOCIOLOGICAL PORTRAIT OF PROVINCIAL UNIVERSITY ENTRANTS ON THE EXAMPLE OF UST-ILIMSK CITY

Abstract

The article presents the results of sociological study carried out to obtain a general model of ideas, expectations and preferences of provincial students in their attitude to higher education. The received results are presented in the form of diagrams. Provides a general interpretation of the data and on their basis are proposed recommendations for development marketing strategy and campaign to attract university entrants to the provincial university.

Keywords

• sociological study
• university entrants
• provincial university
• advertising campaign
• marketing strategy