Frames of TikTok’s Book Trailers

Abstract

This article poses the problem of the frame content of book trailers published on TikTok Internet platform. The aim of the research is to describe the features of TikTok’s book trailer’s frames as a genre of polycode text, which is achieved by the following tasks: to make a playlist of collected empirical material; to present an abstract analysis of scientific works devoted to the frame; to present the characteristics of TikTok’s book trailers as a genre of polycode text and its genre features; to determine the positions of TikTok’s book trailer in relation to the frame; to analyze the frame content of TikTok’s book trailer. The study material was 70 book trailers posted in the public domain on TikTok platform. These videos were placed in the form of a playlist for this study. Linguistic description and frame analysis methods were used to identify the following types of TikTok’s book trailers' frames: «key words», «plot details», «symbols». Each of them is characterized by its own characteristics of the information contained. The frames of TikTok’s book trailers reflect the structural plot elements of the primary source — the book. They arrange the voluminous information of the literary work in boxes, lining up according to the principles of logical relationship to each other. Each TikTok’s book trailer’s slot is a frame, fragments of video or audio material, sound and visual special effects; some images that are subjected to a socio-cultural factor.