The Capacity of Target Groups of the Population as a Factor of Integration of the Social Space in a Locality

Abstract

The paper presents an analysis of the capacity of target groups of the population which are considered as a social base for the implementation of strategies of socioeconomic development. The aim of the study is to define the ways of identifying and tools of activating of the capacity of various groups of the population in relation to strategy planning and implementation. The capacity of target groups is considered in a context of the concept of capacity as a managerial category with its both objective and subjective senses. The capacity of target groups is identified among the various sorts of capacity of a territory. The concepts of target groups capacity and social capacity, social and labor capacity, social and target groups are correlated. The capacity of target groups is shown on the example of two certain localities: Mostovski raion (Krasnodar krai) and the city district of Megion (Khanty-Mansiysk autonomous okrug – Ugra). As a result of reflection analysis of the process and outcomes of strategic planning there were revealed more than ten target groups typical for both localities. Specific target groups were also identified. The role of each of group under the condition of both inertial and purposeful development of the locality was highlighted. The identification of target groups had let to classify them by the criteria of typicality, localization in relation to the borders of the locality, cohesion, presence in the real world / result of intent construction. It was proposed to form a ‘thesaurus’ of target groups to apply while analyzing the social potential of the other localities.

Keywords

• social capacity
• social space
• reflection analysis
• target groups
• strategic planning