Corporate social responsibility marketing; a way to firm performance; an empirical study: case of Egypt

Abstract

Abstract This study aims to clarify the impact that CSR marketing has on the firm performance. Benefits of Corporate Social Responsibility Marketing Activities Employed by Companies Explored through Website, Google Search, Annual Report, and Egyptian CSR Reports. This study employs exploratory and qualitative data acquired through several research methodologies to explore the benefits of Corporate Social Responsibility Marketing Activities Employed by Companies. The collected data are then used to develop an updated and critically analyzed explanatory framework, which establishes the link between financial performance and CSR marketing. The results indicate that the link between CSR and financial performance is strong. The study also provides relevant practical implications for organizations in developing nations, such as Egypt. It shows that adopting and implementing CSR programs can help companies gain competitive advantage. The significance of this study lies in its provision of empirical evidence regarding the influence of marketing practices related to environmental, social, and governance factors on the financial performance of Egyptian companies, specifically in relation to the sustainability index.

Keywords

• Marketing
• Corporate social responsibility
• Firm performance
• Egypt