Calle 14: Revista de Investigación en el Campo del Arte (May 2011)
Las economías de la experiencia. el mercado de la experiencia sensible
Abstract
The current reassessment of sensitivity as an alternative for the production of knowledge is explained from the developments of capitalism. In cultural capitalism objects and their meanings are acquired and the market emerges as a mediator of cultural expressions, which, in as far as they are socialized, participate in a kind of mediation that implies a material or symbolic interchange. Symbolic interchange is a type of market in confrontation: either the market as a tool for the consumption of content, or as a mediation that gives to cultural expressions the necessary diversity to avoid the reduction of meaning. Capitalism has made profitable the new ways in which the senses manifest themselves, in order to insert them functionally in the operativity of the system. This entails the necessity of understanding the underlying mechanisms of the economy of culture and establishing the forms in which experience can participate in the symbolic market.
